Welcome to the S.V. Jewellers’ Blog Page!I’m excited to share thoughts, tips and tricks of the jewellery trade, fun facts, and all things S.V! Our website is starting to come together which has got us buzzing about all the new pieces we can feature! Soon you will be able to purchase your favorites from the comfort of your own home. Until then, stop by for a coffee and a chat! We welcome all jewellery lovers! Speaking of love –Lets touch on passion...

Purple Passion that is…

Amethyst, the February birthstone, is one of my personal favorites. Although, it is MY birthstone so I may be biased! From lilac to ripe plum, there is a seductive quality to purple tones, which is ironic considering amethyst is said “to protect the wearer from seduction”. So fellas may want to stay away from the stone for their Valentine’s gift this year . It has always been associated with intense emotion and considering the legend of it’s origin, a tale of revenge, devotion, and immortal remorse, I’d say it suits.

“Legend tells a story of Dionysus, the Greek God of wine, who was insulted by a mortal. Enraged, he called for vicious tigers to exact revenge on the next mortal who crossed his path. Unfortunately, the maiden Amethyst, on her way to pay tribute to the Goddess Diana, was the unlucky traveler.      In order to save her, Diana turned Amethyst into a statue of pure crystalline quartz. She was so beautiful that Dionysus, in sorrow and remorse, wept tears of rich wine over the statue turning it purple and thus creating the poetic gem that still bears her name”.

So to all my February femme fatales: being emotional, intense, seductive, and passionate? It is all just part of our birth right!
Until next Time,
S